News

Oct 7, 2021

David Aaker, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

https://it.impressbm.co.jp/articles/-/18855

Oct 7, 2021

Japan Marketing Association Roundtable Meeting in Pandemic Time

JMA緊急座談会 #いまマーケティングができること

Oct 7, 2021

We are recruiting collaborators for a joint research project with Hitotsubashi University and Nikkei

SDGs達成に向けた一橋大学X日経BPC社様との共同研究サポーター募集中！

Oct 7, 2021

Release of Empathy Monitoring Service

Empathy Monitoring Service, developed in collaboration between Hitachi Ltd., Hitotsubashi University Graduate School Akutsu...

Oct 7, 2021

Presentation about health management branding at the Japan Marketing Association Conference

LoMarsh, together with Prof. Akutsu as a lead, gave a presentation about health management branding at the Japan Marketing Association...

Oct 7, 2021

Empathy Monitoring Service published in HITACHI web magazine

The Empathy Monitoring Service, developed by Hitachi Ltd. and Akutsu Laboratory of Hitotsubashi University Graduate School as an...